Patricia Martin is an author and cultural analyst. She is a principal at an award-winning marketing boutique (http://litlamp.com) that combines social research with strategic communications to reach consumer communities. Clients include Dannon, Discovery Channel, Reading is Fundamental, the New York Philharmonic and NASA’s consumer outreach team. Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business (http://patricia-martin.com/books) and Tipping the Culture: How Engaging Millennials Will Change Things, Martin pioneered the idea that the convergence of entertainment, technology and education is remaking the American consumer. Her work has been featured in the Chicago Tribune, the New York Times, NPR, ABC Early Morning, the Wall Street Reporter, Market Watch, Harvard Business Review, and Brand Week. She is a frequent contributor to Advertising Age and Huffington Post and a Senior Research Fellow at the Institute of Cultural Affairs International, and was a scholar in residence at the Chicago Public Library.
Based in Chicago, Patricia writes for Huffington Post and the Culture Scout blog.